Development of a New Software Business Model

Written By Reginald .

Client: Global Manufacturing & Services Company

Industry: Energy & Utilities

The organization aimed to launch an innovative new line of software and advanced analytics solutions designed to better serve its customers while simultaneously establishing a sustainable and profitable revenue stream. To achieve this, they required a well-defined business model, thorough market validation, and a practical, actionable go-to-market strategy—all to be developed without the extensive resources typically available to a large enterprise.

Solution:

Conducted extensive customer discovery sessions, comprehensive market research, and detailed competitive analysis to thoroughly refine and enhance the value proposition. Identified high-value market opportunities, potential strategic partners, and promising acquisition targets that align with long-term business goals. Led the end-to-end development of an initial software product specifically designed to improve operational performance, successfully securing two key launch customers and establishing a strong foundation for sustained future sales growth.

Impact:

  • Established a clear business model for a new profit center

  • Successfully launched with two initial customers and rapid adoption

  • Expanded market reach, driving over $50M in orders in the first year

  • Provided executive team and advisory board members with actionable insights and a strategic roadmap for scaling

Reginald .
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